Siraj Issadeen
ACA-qualified Fractional CFO bringing private equity disciplines to ambitious businesses through strategic finance, operational improvement and growth planning.
CFO Profile
Siraj is an ACA-qualified Fractional CFO with almost 20years' finance experience, helping ambitious businesses build the financialfoundations needed for sustainable growth. Having spent much of his career inprivate equity-backed organisations, he understands the disciplines, governanceand commercial focus that underpin high-performing businesses, and now helpsfounders apply those same principles in a practical and proportionate way.
Working with early-stage and scaling businesses across sectors including media,technology, consultancy, education, creative industries and charities, Sirajprovides strategic financial leadership tailored to each stage of a company'sjourney. Whether preparing for fundraising, improving profitability,strengthening cash flow, professionalising finance functions or planning for aneventual exit, he works alongside founders as a trusted strategic partnerrather than simply a financial adviser.
Known for his collaborative and hands-on approach, Siraj combines commercialthinking with operational improvement, helping businesses build robustfinancial models, better reporting, stronger processes and greater confidencein decision making. His goal is simple: to give growing businesses access toexperienced CFO-level support without the cost of a full-time appointment.Siraj is an ACA-qualified Fractional CFO with almost 20 years' finance experience, helping ambitious businesses build the financial foundations needed for sustainable growth.
Having spent much of his career in private equity-backed organisations, he understands the disciplines, governance and commercial focus that underpin high-performing businesses, and now helps founders apply those same principles in a practical and proportionate way.
Working with early-stage and scaling businesses across sectors including media, technology, consultancy, education, creative industries and charities, Siraj provides strategic financial leadership tailored to each stage of a company's journey.
Whether preparing for fundraising, improving profitability, strengthening cash flow, professionalising finance functions or planning for an eventual exit, he works alongside founders as a trusted strategic partner rather than simply a financial adviser.
Known for his collaborative and hands-on approach, Siraj combines commercial thinking with operational improvement, helping businesses build robust financial models, better reporting, stronger processes and greater confidence in decision making.
His goal is simple: to give growing businesses access to experienced CFO-level support without the cost of a full-time appointment.
CFO Highlights
- ACA-qualified finance leader with almost 20 years' experience across private equity-backed businesses, SMEs and charities.
- Trusted strategic partner to founders, boards and leadership teams navigating growth, fundraising and business transformation.
- Develops robust financial models, forecasts and scenario planning to support investment, scaling and strategic decision-making.
- Delivers investor-grade financial discipline, reporting and governance without the cost of a full-time CFO.
- Improves profitability through operational efficiencies, stronger financial controls and enhanced management information.
- Helps businesses strengthen cash flow, working capital and financial resilience.
- Supports fundraising, acquisitions, due diligence and business sale processes.
- Experienced in building scalable finance functions, systems and reporting frameworks.
- Flexible fractional support, from monthly board advisory through to hands-on leadership during periods of growth or change.
Case Studies
Working Capital Transformation | Private Equity-backed Outsourcing Business
Working Capital Transformation | Private Equity-backed Outsourcing Business
Challenge
A £200m multi-site outsourcing business was carrying excessive working capital, restricting cash flow and limiting financial flexibility.
Solution
Led a company-wide working capital improvement programme, negotiating improved client payment terms, partnering with Learning & Development to embed a culture of cash generation across operational teams, supporting key client negotiations, and providing regular progress updates to the Board.
Impact
- Released more than £5m of additional cash (33% improvement)
- Achieved the company's £20m cash inflow before financing target several months ahead of schedule
- Enabled an early voluntary debt repayment, strengthening the company's financial position
Fundraising & Financial Modelling | International Education Group
Fundraising & Financial Modelling | International Education Group
Challenge
Following the slowdown caused by COVID-19, the business required additional investment to support recovery and future growth. Existing shareholders needed confidence in the funding requirement and financial projections before committing further capital.
Solution
Developed a comprehensive five-year financial model with multiple sensitivity scenarios, working closely with the leadership team to validate assumptions and present a robust investment case to shareholders.
Impact
- Successfully supported the Series D fundraising process
- Secured additional investment from existing shareholders
- Provided the Board with greater confidence in future planning through enhanced financial modelling and scenario analysis
Operational Performance Improvement | Professional Services Consultancy
Operational Performance Improvement | Professional Services Consultancy
Challenge
Despite continued growth, profitability was under pressure due to declining utilisation, project creep and limited operational visibility.
Solution
Introduced structured weekly project review meetings, improved project reporting, strengthened utilisation monitoring, and aligned financial reporting with operational performance to improve accountability and decision making.
Impact
- Increased EBITDA by 20%
- Reduced project downtime and project creep
- Improved utilisation across delivery teams, creating a more profitable and scalable business
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