Adam Cox
A commercially focused CFO and global finance leader with many years of experience working across startups, scaleups, private equity-backed and established businesses within the cybersecurity, professional services and technology sectors.
CFO Profile
Adam is a commercially focused CFO and global finance leader with many years of experience working across startups, scaleups, private equity-backed and established businesses within the cybersecurity, professional services and technology sectors.
Adam helps ambitious, growing businesses access the senior finance leadership they need without the cost of a full-time CFO. He has helped businesses improve efficiency and reduce costs by integrating AI into the finance function and wider business, while maintaining the human element and ensuring accuracy.
He works closely with business owners and leadership teams to improve business performance and cash flow, while creating long-term value and supporting sustainable growth.
His experience includes guiding a startup business through Series A funding to an £80M exit, as well as leading a small startup with fewer than 20 employees through a successful £5M Seed funding round.
CFO Highlights
- Building financial strategies and forecasts that support confident decision-making
- Preparing for and leading fundraising, investment and bank finance
- Improving cash flow, margins and working capital
- Strengthening reporting, systems and controls as businesses scale
- Developing and reporting SaaS metrics
- Leading finance system implementation
- Supporting M&A, exit planning and due diligence
- Integrating AI across the finance function and wider business
- Preparing board and investor reporting
- Managing investor relations
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